Ambar Hamid Blog – Business Tips and Marketing Strategies

We all know that social media is the most talked about topic now. Almost all internet savvy users use it. Teenagers, Students, Business People, Celebrities and even the politicians have already begun their journey to using social media.

But how can it matter to you? How can it bring profits to your business activities? And how can you use it so you can grow your business?

Look, I am sure that you have seen the instant fame of Susan Boyles (#susanboyles). If you do not know who she is then here’s what you need to know – She is one of the reality show contestants on Britains Got Talent that had created such a craze.

Her performance on the show was so incredible that it had caused the public to react in such a way that excerpts of her performance was uploaded on Youtube and many other video sharing sites almost within a few hours of her being on the show.

In almost less than 3 days, her videos were being watched by 10 million people and the views are still going strong. At the time of writing, the total online Youtube views that shes getting are in the tune of 60 Million. Now that’s like a world marketing phenomenon!

Everyone was beginning to talk about her. People were talking about her performance with friends and family. They talked about it with their work colleagues and at coffee shops.

The traditional media wanted a piece of the pie as well so they put on big news splash on the event. TV news networks, the radio channels and the daily newspapers were all talking about Susan Boyles. It was a global sensation.

But let take a step back and analyse this whole Susan Boyles media mania.

1. She appeared on Britains Got Talent.
2. People were shocked with her performance and started to talk about it.
3. Susan Boyles videos were uploaded on video sharing sites and shared through social media.
4. Traditional media globally covered her story.

Result: Viral Media Frenzy.

You can also study this second case study on online viral marketing that involved another US celebrity Ashton Kutcher.

Ashton Kutcher pledged $100,000 to aid the fight against malaria. Ashton bet on his Twitter account that he would gather one million followers before CNN news network.

Again, this created such an intense media coverage that people were talking about it with friends and on social media.

The traditional media was talking about it too. It was even featured on CNN’s Andrew Cooper show with Larry King making his comment.

Ashton won the bet in the end and as a result, he was interviewed LIVE via the internet with Larry King. In fact, Oprah had also invited him over on her show to talk about social media.

The Result Again: Viral Media Frenzy.

So my conclusion is this:

Participate with social media and create the buzz. Engage, Enlighten, Excite and Entertain your market. Grab their attention and invite social media to talk and share your message to the world.

In fact, you don’t even need traditional media to help you share your message. Social media is big enough to create such a frenzy.

These two case studies may involve celebrities but they are many examples of individuals and companies that created such a spur on social media. All that is required now is for you to create new ideas, spark new creativity and share it on social media.

Give it a go…

Ambar

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Running a business is never easy and so is running your own life. There are always blockages that are there to stop you from getting what you want. Lack of money, family pressures and daily stresses tend to be the core contribution factors to stopping your dreams from coming true, particularly in this current economy.

Strangely, despite the adversities, people are hoping. They seem to endlessly dream that somehow and someday they too can achieve what they really want – just like most successful people that they have witnessed and adored. They feel that eventually their ‘lucky strike’ in life will eventually come to realisation and welcome them to their lives bringing with it immense joy, fun and laughter.

Now, we all want that ‘perfect’ life but in reality, we also know that life is not always the life that you wanted it to be. The dreams and hopes don’t always come true. Life itself is never fair.

It is also easy to play the blame game particularly when things don’t go our way. When something go wrong, pointing fingers at somebody else seem to be the norm. Not many of us want to take the responsibility. Most of us prefer to blame on others so we feel better inside.

Of course, not many great things can happen in your life if you do not take the responsibilities. Accepting responsibilities is a sign of great bravery and commitment to any tasks you undertake. Be strong, face the facts and give your ultimate best to change the situation you’re in. Be creative. There are a ton of great opportunities out there and it will eventually come to you if you really want it bad enough.

Remember, speed is everything. Now is not a time to procrastinate as the opportunity that’s available to you right now may not be yours in the next minute. Take the responsibilities and change your destiny. Make what seem to be the impossible right now into a reality. You can do it!

Good luck and many warm wishes,

Ambar.

It’s difficult to deny that the times are much harder now. People are investing ‘double time’ in productivity to ensure that their goals are met so that nothing that they’ve been working on goes down the drain.

People are also worried about the horrid news they hear every day on the media everywhere including the print, online and the traditional media. Listening to the news seems like the good old days of great economies are never to return. To me, it’s like an absolute brainwash!

Yes, it’s all well and good to realise that we’re now living in a bad economy but it doesn’t mean that there will be no jobs or no business to transact. People need people and for as long as there are human beings living in this world, then there will always be plenty of jobs and a ton of business to deal with.

But the point I want to raise here is, ‘What is your focus at the moment?’

Are you focusing on getting a job or looking for a business?

Are you in a job that’s so unpredictable right now that looking for another job seems the only option?

Are you in business but thinking to leave your business and look for a job?

Or Are you currently unemployed and desperately looking for an employment opportunity?…or maybe a business opportunity?

So which is it?

I honestly hope that you’re the type of person who focuses on sourcing out for business opportunities than trying to invest your great talents for a job.

I personally do not see the difference from running your own business or working for someone else. I believe that they are both the same in terms of risk.

People who are working for someone else face the same challenges that the business owners might face. Both are risking losing their jobs and business particularly now during the world economic crisis.

But the only difference is your ‘Perception’ and the ‘Reward’.

What I mean by ‘Perception’ is that when you see people at work or people in business, they all seem to share the same traits particularly when the are facing intense issues about financial security, stability etc. They tense and worry – no matter how big or small the issue is.

You see it everywhere. The difference is their ‘perception to their problems’ and the actions that each individual is going to take. Solve the problem or Exarcerbate it.

When you study the Reward aspect, it is crystal clear that the ‘Reward’ you’ll get is far greater when running a business in comparison to a job. Let me explain in these 2 scenarios:

BusinessMan:

Goes to a business meeting —> CloseThe Deal —> Comes out with £500,000 Deal –> Half Goes For His Expenses and The Rest Profit.

Employee (Considering that you’re the sales guy for Company X)

Goes to a business meeting —> CloseThe Deal —> Comes out with £500,000 Deal –> All monies goes to company —> You get £2,500 salary plus 1.5% from the £500K deal?

Now which one do you prefer?

I am sure you will choose the first option.

I hope you now understand the reasons behind my belief on why you should start focusing on digging for business opportunities more than sourcing out for a job placement.

I hope your Perception, Risk and Reward won’t be stopping you from achieving your life long dreams.

All the best,

Ambar Hamid.

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New Year Celebrations is now officially over and we’re now back to our normal daily routines. Goals that were set and written down for 2009 require intense consistent action so it can actually happen. 2008 goals that were set but did not happen must happen in 2009 – no matter what.

2009 comes with a baggage in terms of economic uncertainties and financial meltdown. Companies are going bankrupt left right and centre. Nothing is certain.

But what is certain is your actions and the things that you do every single day will determine your future in 2009. Whatever your goals and dreams in 2009 can happen if you only set your life and soul to it with great passion and belief.

I think the video on Steve Jobs will be deeply motivating for you to keep on going and rise above all else. Steve Jobs starts his speech with a story about his real-life adoption as a newborn. He discusses the impact that the promise of a college education had on the ultimate outcome of his adoption, and his eventual decision to drop out of college once he got there. Instead of giving up on education, altogether, however, Jobs continued to go to classes that interested him and opened him to new ideas and talents. His quiet humor and honest delivery compliment his simple belief that in order to have the courage to follow your heart, you must believe that your decisions will ultimately match up in the future, leading to a successful, happy life.

It’s truly an uplifting story coming from the man himself. Even if you have seen it already, I hope that you will still get some golden nuggets that you can use for 2009.

Whatever it is that you do today, make it a GREAT one.

Your friend,

Ambar.

I have met and seen many people at seminars and conferences who complain about their online business not working very well. They seemed to have tried everything, tested almost everything on their site so it would convert better – but it’s still yet to produce the results they had initially aspired.

If you are running an online business for whatever purpose – profits, branding, marketing etc, you need to understand this basic principle and that is – the more eyeballs you get, the more profits you make!

In other words, you need to ensure that you have a ton of online visitors visiting your site. Sometimes, nonconverting sites can be successful if it can get plenty of visitors to the site.

So at the end of the day, you need to ensure that your websites get the attention it need to survive. Do everything you can to get the ‘eyeballs’ in there.

Try article submissions, SEOs, Adwords, Media Buy, Social Media and of course, do get any traffic course that can benefit your business in the long run.

No matter what businesses you currently run, if you don’t have a good presence on the internet then it’s highly unlikely that you’d survive in this information age.

Everything is all about information these days and the companies that can provide the best information to their clients are likely to grow and succeed at stupendous rate. You can look at Google for example. All they do is provide information based on the keywords you key in and as a result of that, they are raking billions of dollars through their advertising program – Adwords.

If you live around the London and it’s perimeter then I think it’d be great to see you at my next InterMarketWay Internet Marketing Workshop in London which will commence soon. You can find all the details here:

Internet Marketing Workshop

All the best,

Ambar.

I hope you’ve enjoyed the video but most importantly thank you so much for all your support to date and never give up trying to achieve your dreams. The doom and gloom is here but it doesn’t mean that we should be a part of it. Tons of opportunities out there..

Anyone can do it

Happy New year 2009 from Stresa, Italy.

Best Wishes,

Ambar Hamid

I have just got back from a big business exhibition at the Kensington Olympia here in London. It’s catered for the budding entrepreneurs as well as small and medium business owners. There were a variety of activities going on in here, all with the ultimatum of getting new seed of ideas to starting or growing a company. Live seminars, presentations and great UK business celebrities were there to help all visitors with new potential strategies.

I even saw new business owners pitching their ideas on stage to a panel of UKs most successful entrepreneurs and the feedback from them was really awe inspiring. It was great to see everyone getting involved and working with each other.

I hope that more and more people would go to events and seminars. It would help expand their business potential or even motivate themselves to getting action and doing something!

The current economy is bad. In fact, it is worst than that. Friends of mine who worked in the financial sector in The City are now jobless. Most of them are job hunting in a dire market.

It’s amazing how all these banks could go bust in such a short period of time. It’s more like a dominos effect really. One financial institution to another.

In fact it was only yesterday that Woolworths and MFI (one of the biggest UK retails chains) are now officially bankrupt!

I think it’s really unfortunate to see great businesses going bust. If you want my personal opinion on the current crisis then I believe it all boils down to bad leadership and appalling management.

Most importantly, what are we going to do about it? Are we going to do NOTHING and wait until the best TIME arises to start a business?

But when is the right time to start a business and create a new change?

You see, I think the time is now. You should never procrastinate for your future. Everyday is a new opportunity day and you should find it and grab it.

The dire state of the economy should not be the reason to the failure of our personal economy. It’s purely an option.

So go out there and do it. There’s more opportunities out there than ever before.

This is a fact…

There were many new millionaires created during the last Great Depression.

And this is the truth…

There is no difference from the last Great Depression to this current day. The opportunities are still there.

Find it and get it. Take some action…

Everyone deserves success and the time is NOW!

All the best in everything that you do…

Ambar Hamid.

I am sure you’ve been hearing a lot of news, reports and discussions about the current conditions on the financial turmoil today. It comes in daily through the internet, TV, radio, forums, newspapers, magazines and in almost every format of the media. It’s really difficult not to be exposed from it all really.

Although this may sound a bit excessive but as an entrepreneur or a potential business owner, we cannot take everything for granted. It may affect you as well as your business growth and goals sooner or later anyway.

You may agree or disagree with me, but with so much negativity around it may just affect your attitude towards success. You see around you that the banks are suffering from their depletion of money reserves, exports are not doing as well as expected, national currencies are going up and down, companies stocks plummeted to its lowest level  and economic experts giving their adverse opinions about where the current markets will go in the next few short months.

Not only that, you may experience your friends in business complaining incessantly about the business not doing well. They blame everyone. The economy, the government – everyone. In the end, your mindset towards great wealth, successs and happiness are indirectly affected.

So what do you do?

Well,I had the opportunity to interview my good friend, Greg Secker so he can reveal the real truth of the dire world markets and how people can really use it to their advantage rather than doing nothing and giving it up without trying. In it, he talks about trading the financial markets particularly forex and business mindset.

Here is an excerpt of the audio interview with Greg,

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Please go to Wealth Thing Seminar to hear the full teleseminar.

Whatever you do, make it a good one.

All the best!

Ambar Hamid

The real truth on duplicate content can be quite misleading.
Some of you even believe that any website can be
penalised immediately by the major search engines through duplicated
content uploaded on sites. There is also a big number of you who still
believes that it won’t really affect much in terms of search engine rankings.

Whatever your believes are, the document below will reveal everything that
you need to know on all myths concerning duplicated content.

Here is the link to your free duplicate content manuscript.

The Myth Of Duplicate Content Revealed

Just implement the strategies contained in the pdf manuscript and soon
you’ll experience a good number of free traffic to your website or blog.

Perhaps, you don’t even to worry no more about your site not appearing on Google, Yahoo etc.

Try it.

To Your Success,

Ambar.

I’ve watched this most heart warming video sometime last year about
this amazing computer science guru and I was totally amazed by his
passion, determination and intelligence.

Unfortunately he had just passed away only a couple of days ago.

He was the most respected Carnegie Mellon University Professor in
the field of Virtual Reality. He was loved as a teacher and mentor by
many.

There are so many things that we can learn from Professor Randy
Pausch. My favourite on his lecture has to be about his ‘brick walls’
story and of course his favourite quote,

“When you screw up and nobody is saying anything to you anymore
then that means they have given up!”

Get the full story here.